MISTER WORKER™ ENTERS THE PORTFOLIO of GELLIFY and AZIMUT LIBERA IMPRESA

Published : 04/5/2022 18:32:32
Categories : Mister Worker

The B2B e-commerce Mister Worker™ enters the portfolio of GELLIFY and Azimut Libera Impresa

The transaction signed by GELLIFY together with the Azimut Digitech Fund of Azimut Libera Impresa SGR will support the strategic and operational expansion of the marketplace of tools and aids for professionals

Milano, 31 Marzo 2022 - GELLIFY, a B2B innovation platform that selects, invests in, and grows innovative high-tech startups connecting them to traditional companies with the aim of innovating their processes, products and business models, announces investment in Mister Worker™ .

Mister Worker™ is a global marketplace for maintenance professionals with customers in over 170 countries worldwide. This investment was made by GELLIFY together with Azimut Libera Impresa SGR through the Azimut Digitech Fund, a closed-end alternative fund that invests in business-to-business (B2B) software startups. 

Mister Worker

Mister Worker™ is an Italian success story that has achieved an important position in the global B2B digital market with 85% of its turnover exported abroad, particularly to the United States, the United Kingdom, Germany, the Middle East, and Pacific areas such as Cambodia, Vietnam, and Thailand, where the Bangkok branch is based. Mister Worker™ was founded in 2012 by Gianluca Borsotti, who has a managerial background in Kraft, Disney, and Vodafone. He founded the company in 2017, in partnership with a pool of shareholders led by Michele Appendino's AME Ventures. Mister Worker™ is Italy's leading B2B e-commerce company with an offering of over 100,000 products. 

Gellify

GELLIFY and Azimut join the corporate environment with Fervi Spa and Ame Ventures. Alberto Daina, Managing Partner of Movent Capital Advisors, acted as Advisor of the operation in support of Mister Worker™. GELLIFY was assisted by Gianni & Origoni’s Bologna office, with a team composed of partner Federico Dettori and senior associate Rodrigo Boccioletti in the GOP4Venture practice area.

"The investment made in the international marketplace of Mister Worker™ was supported not only by the fact that it is an Italian company within a well-defined and rapidly growing market, but also by the extraordinary entrepreneurial skills of the team, capable of innovating the sector in the digital field. The entry into our ecosystem is an important step for growth and to continue the process of innovation already underway in the reference sector,” says Carlo Visani, Consumer Goods and Retail Industry Lead GELLIFY.

Gianluca Borsotti, CEO and Founder of Mister Worker™ - "We are very happy that GELLIFY and Azimut Libera Impresa have believed in our project, which aims to innovate and internationalize the MRO equipment purchasing process to become the digital player of reference for industrial supplies worldwide."

Guido Bocchio, CFO and Head of Venture Capital at Azimut Libera Impresa SGR - "Mister Worker, thanks to a well-prepared and experienced team, has demonstrated its ability to seize the opportunities offered by the market, developing a performance platform and establishing excellent relationships with customers and suppliers. The company has already developed its business abroad, we are strongly convinced that the business model is a winner, and that Mister Worker will realize its development plans." GELLIFY's partners for 2021 are the tax consulting firm Pirola Pennuto Zei & Associati with Partner Stefano Tronconi and Associate Partner Luca Neri, the law firm Gianni & Origoni with Partner Federico Dettori, and Associate Rodrigo Boccioletti, as part of the activities of the GOP4Venture practice, and T.T. Tecnosistemi, a company focused on advanced IT solutions.

 

About GELLIFY

GELLIFY is an innovation platform that connects high-tech B2B startups with traditional companies to innovate their processes, products, and business models. 

Headquartered in Italy with offices in Spain and the United Arab Emirates, the company's success is based on its unique model that infuses companies with the most advanced B2B startup technologies and GELLIFY's expertise. The platform takes startups from their embryonic "gaseous" or "liquid" state to a reliable and scalable "solid" state through its unique and proprietary growth program, "GELLIFY". This growth is funded through smart investments implemented by GELLIFY and its co-investors.

GELLIFY consists of 2 business units:

-GELLIFY for Startups, dedicated to the gellification of startups that have already expressed traction in the market; the 'gellification' program provides more complex services than the mentorship and basic company creation services typical of incubators. It has a duration of 6-24 months and involves all areas of the company.

-GELLIFY for Companies, focused on strategic innovation and digital transformation services for companies looking to build innovative new business paths. This unit specializes in corporate venturing, innovation strategies, sales and marketing digitization, industry 4.0 and digital operations, digitization, and workforce empowerment.

GELLIFY's partners for 2021 are the tax consulting firm Pirola Pennuto Zei & Associati with Partner Stefano Tronconi and Associate Partner Luca Neri, the law firm Gianni & Origoni with Partner Federico Dettori, and Associate Rodrigo Boccioletti, as part of the activities of the GOP4Venture practice, and T.T. Tecnosistemi, a company focused on advanced IT solutions.

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